How to use the MARSHALL Index?

The MARSHALL Index is an instrument enabeling us to track the popularity of words. Unlike other companies such as Google, MARSHALL is not based on search results or confined to Google alone.

In our case, popularity is not congruent with the number of searches or search results. MARSHALL sources its data globally from several thousand media. We have developed a proprietary research algorithm which includes several parameters and delivers consistent results.

As a user, you can register for a free limited access to the database. You are free to create your own private word lists in order to measure and illustrate popularities- check them against a benchmark, or just create an understanding of how popularity fluctuates over time. We provide you with the possibility to track the geographic origins of particular terms as well.

MARSHALL brings more transparency and understanding of the impact of news, advertisement, trends, and terms to its users. In a league table (list), you can compare the most popular terms over time. A chart tool enables you to compare two items. Each point of the Index corresponds to 1 Million viewers in the last 24 hours.

The first step is registration. It will be necessary for you to register in order to create your own lists. 

After registration, you can either use the terms already available, or you set up new terms. MARSHALL will give you a consistent idea of popularity a few days after you have set up a new word in a list.

The first thing you will spot on our homepage are news briefs. They serve as examples of how diverse terms may be impacted by (global) developments. The top navigation bar allows you to set up a word list of your own.

How do I set up a list?

After registration, simply click on "lists": then choose a category or sub-category and add a new list to your account. In a second step, you add relevant words to your list, and MARSHALL will track them over a few days, collecting the data for you. The index will measure the impact of all events or news on your words and lists. We provide you with an understanding of your choices popularity and show which topics are most relevant.